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What keyword density should I use ?

As most of you know, keywords or key phrases are an important part of ranking in search engines. However, placing too much or too little keywords within your web pages or blog may affect your rankings. Keyword density is the solution to such a problem because it determines the number of times a keyword should be used on a web page. Knowing the proper keyword density to use would ensure your website would be indexed and it would not break search engine rules.

Determining keyword density starts by getting a complete word count for a particular page; you can use the MS Word or any word count tools available on the net. Once you’ve determined the number of words on a page, list down how many times your keyword appears on the page. If you have the two figures listed down, you can divide the number of keywords by the total number of words, which gives you the percentage of a keyword density.

For instance, if you have a 1000-word page and your keyword appears 20 times within that page, you would take 20 divided by 1000 to get .02 or 2 percent. Generally, webmasters or bloggers aim for a 3 to 5 percent keyword density. As long as you stay within this range, search engines would continue to index your web pages without the possibility of being penalized for keyword stuffing.

When writing text for your pages, you can also determine the number of keywords needed to reach your target density. If you’re aiming to write a 500-word article, take 500 and multiply it by .03, .04 or .05, depending on the density you want. This would give you 15 keywords (for a 3% density), 20 keywords (for a 4% density) or 25 keywords (for a 5% density).

Tools are also available to do this computation for you; you can download a program or bookmark a website that offers keyword density computation.

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One Response to “What keyword density should I use ?”

  1. Cathrine Kang said:

    Hi we like y0ur @rticle very much tweeted ya! thank u


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