One type of search engine manipulation to boost a site’s ranking in search result is called spamdexing. This method makes sure that people ends up on that site when they search for specific things. While search engine optimization needs numerous search engine manipulations to ensure the ranking of a certain site on the top of search engine, spamdexing uses a more offensive ways; the materials included on the search are irrelevant to the desired search results. Numerous search engines utilize different tools to overcome spamdexing because people get tired of finding spam sites constantly when they search for genuine contents.
The name is a combination of spam and indexing and in the late 90’s, it began appearing in prints when spamdexing started to be a main issue. In a way, it is almost unavoidable result of the internet growth, as people started to notice that there was huge profit potential in websites, and spam started to grow not only in inboxes but on the web as well. Although there is no accurate number of spam sites in the internet, it was estimated to take huge percentage of the web.
There are numbers of methods to spamdex and filling up a site with keywords, even if it does not contain relevant materials to those keywords is one example. Sites who are spamdexing may also utilize metatags, hidden links or hidden texts to boost their search rankings. Perhaps the most common method of spamdexing is using multiple mirror sites with similar contents, but different addresses linked to each other and redirectsthe usres to a third party website.
A site with spamdexing normally contains nonsense with numerous advertisements. They are also utilized by other sites maintained by spammers to raise their relevancy ranking. In some cases, sites are specifically made just for advertising another site and not really meant to be viewed.